NATRUE is an international non-profit organization established in Brussels, the capital of Belgium, in 2007 with a focus on German and Swiss cosmetics companies to maintain strict standards for natural and organic cosmetics.

NATRUE certification standards in Europe are notorious for being strict. The NATRUE label is a certification mark established by the German Ministry of Health and adopted by the European Parliament and continues to be trusted by consumers around the world.

To date, more than 300 brands, around 7,000 products and 1,000 raw materials worldwide have been certified.

• Enhancement of corporate and brand image
• Establishment of product validity and reliability through third-party certification
• New business opportunities

• 3 to 9 months required to acquire the certification
• Certificate is renewed every 2 years after the initial audit

• Product standard (including manufacturing process chart, amount of raw materials)
• Specification of each raw material used in the product
• Specifications on packaging
• Other necessary materials